Special events for members
How would you feel about being invited to one of the special press events that IKEA hosts from time to time? Probably not very special since you might receive spam emails from other stores offering the same sort of invitations. However, at IKEA, these press events are totally different. To get an invitation, you need to register as a member (it’s free!).
You’ll also need to live within close proximity to an IKEA outlet. Sadly, there’s nothing you can do there unless you want to pack up and move. If you fulfill these requirements, then you can enjoy all sorts of deals and even receive gifts upon stepping foot into the store.