#13: Small But Tough
This Volkswagon ad is clever because it doesn’t explicitly feature the product that it’s advertising. How in the world does that work? Well, Volkswagon brought in the big guns for this ad campaign. This ad features none other than King Kong himself. Wait, is that King Kong clutching his foot and squinting in pain?

What is tough enough to hurt King Kong? A Volkswagon Polo, of course! This small but tough car can withstand even the most intense of attacks. If it can withstand the power of King Kong’s footsteps, it can surely withstand the perils of the road. This ad is like a more clever version of Ford’s “Built Ford Tough” slogan.
