#31: Duck Head Pants
This Duck Head ad from 1990 is really fun. It shows a bunch of people wearing Duck Head pants in the shape of a giant question mark. Even if you don’t wear Duck Head pants, you have to stop and look at it. Why is there a giant question mark on the page?

This ad is simple yet effective. It shows that Duck Head khakis are perfect for any occasion. They are the go-to pants for men who like to look good. Don’t you want to be just like them? In a stroke of genius, the designers put the Duck Head logo as the dot of the question mark. This ad is such a success because it’s fun and easy to relate to.
