#37: Hear it Live
Even though this black-and-white ad is from 1974, we still think it’s pretty effective. It’s for Koss Stereophones, aka high-end headphones. The whole idea behind this ad is that their headphones are so good that you feel like you’re listening to your favorite music in a live venue. There’s no better sound quality than feeling like you’re front-row at a concert!

We love this ad’s retro feel because many young people love headphones that look exactly like this today. We have a feeling that similar messaging would work in a modern-day commercial. The real kicker is that these headphones cost $39.95. Take us back to the good old days. We miss these prices.
