#45: Smoking Kills
This anti-smoking campaign is one of the best we’ve seen. There are many ads out there warning us about the dangers of smoking, and while in 2024, we’re all well aware of these dangers, many people still choose to smoke.

This ad shows a group of people looking inside a grave, where two people are standing and smoking. It’s somehow subtle and poignant at the same time. It says a lot without any words. Smoking kills, and this ad perfectly captures that notion.
