Going to extra mile when it matters most
Marketing teams of reputable companies will do anything to maintain their image. If someone leaves a bad review on social media, you can bet that the marketing team will double-down its efforts to make sure word doesn’t spread as quickly. No, they won’t suppress your freedom of speech, but they will go the extra mile to ensure that nobody else experiences the same problem.
Is this really a secret? Yes, it is, since most people look at companies as faceless organizations that just want to make a quick profit from its consumers. But just know that companies stay at the top by being on top of their service game, which includes handling complaints in a timely fashion.