Reduce, Reuse, Fly
Although we are aiming for a paperless world, that doesn’t mean companies won’t waste paper by sending us useless promotions and utility bills through the mail. People continue to receive meaningless envelopes in the mail from various companies, as if we were stuck in prehistoric times. This particular company decided to be innovative with its envelopes. They may be needlessly using paper, but they are at least putting it to good use.
The receiver will discover printed instructions for folding this envelope into a paper airplane inside the envelope. Isn’t that neat? There’s a particular subtlety inside the envelope that adds to its uniqueness.