#10: Hard to Decipher
This Moderna logo is a little too modern, in our opinion. Do you have any guesses about what the giant pink blob should be? Your guess is as good as ours. For context, this Moderna brand makes pet products. The pink blob is supposed to be the face of a dog and cat nestled next to each other.
The cat and dog faces are hard to decipher, even if you know what you’re looking for. Instead, our minds can’t help but see a pink rhino or a passed-out bird on its back. Overall, this logo is trying way too hard to be modern and minimal. It’s okay to give customers a little more detail!