#18: A Logo of the Future
You will either love or hate this new logo for an iconic tech company. Do you have any guesses about which company this logo represents? If you guessed Hewlett-Packard, you’d be correct. HP is one of the most well-known computer companies on the planet. Everyone of a certain age can instantly visualize their iconic early 2000s logo.
Well, things are different now. HP recently rebranded and went with a sleeker, more modern look. We understand that tech companies always need to stay on their toes in regards to marketing and branding. However, some people find this HP rebrand a little too slick. How are four little lines supposed to spell out “HP?” Others celebrate it as an ingenious update to a stale branding package. What do you think?