#19: Mama’s Hot Buns
Mama’s Baking definitely needs a rebrand. We’re not sure if we want to know what Mama’s baking in this logo. It certainly looks painful. Instead of a cozy hearth with a roaring fire, most people see the outline of a woman with a giant flame between her legs. Some people might relate to this logo, but it’s definitely not appropriate for baked goods.
We kind of feel bad for Mama’s Baking. All the right ideas are in this logo. The font is modern, and the logo design is minimalist. However, it just misses the mark on so many levels. Just because companies spend a lot of money on corporate logo designs doesn’t mean they will always hit it out of the park.