#22: Problematic Initials
We love supporting small businesses and the entrepreneurial spirit. However, there are quite a few bad logos in the world of independent businesses. Steve Taylor Decorating Ltd. has a simple logo, yet they were able to mess it up pretty badly. The logo consists of three circles with the letters “S,” “T,” and “D” inside.
Yup, you caught the innuendo. The initials of the business spell out “STD.” That’s quite unfortunate. It’s not Steve Taylor’s fault. He can’t help what his initials are! Maybe he should have considered a different business name or a unique way to convey his message. We have a feeling the “STD” acronym isn’t working out too well.