#26: Not $3
Why bother putting up extra signs that cancel each other out? With all the money they’re spending on superfluous signage, they could be lowering prices so that everything actually is $3, thus mitigating the need for the extra signs in the first place. Just put up one sign and customers will figure out the rest.

Honestly, I’m beginning to believe companies should be employing me to help them with their marketing strategies. What would I call myself? A marketing consultant? Too generic. How about a sales analyst, consumer expert and strategic advisor? That sounds a little bit more like it. I’ll start printing business cards.
