#4: When Words Lose Their Meaning
It really is amazing the multitude of ways that companies find to cheat us into buying things that aren’t what they pretend to be. In the old days, they used to call it lying, but nowadays, there are different strategies to get around that little technicality.

Did you know you can trademark a particular word or phrase and change its meaning? For example, if you trademark “honest marketing,” you can stamp it on your products and state that it refers to the trademark, not the words themselves. So you can also call something “organic” or “gluten-free” without the product itself being either.
