Toys
You may just think that toys are no big deal and are not part of any type of serious profit, but you would be so terribly wrong. Star Wars has made an absolute fortune off the sale of toys and once you see the numbers, you will probably want to start your own small collection.
Just in the late 1970s when the films first started to appear, the franchise would make more than one hundred million dollars in toy sales. Just putting toys on the side, they still have the box office ticket sales and comic books and other graphic novels that together earn billions of dollars.