#6: A Message From Indiana Jones
Sometimes in life people will only stop doing something or start doing something when they are influenced by someone they admire. This kind of technique is very popular in marketing and advertising when a company is trying to reach a specific audience.
He might be fictional and not super connected to the natural world, but when it comes to Indiana Jones people will listen to anything he says. We’re right behind you Mr. Jones! We’re ready to whip climate change with your help!