Clash Of The Icelands
In a surreal twist of legal drama, the nation of Iceland has been locked in a David-and-Goliath battle with the British grocery chain, Iceland Foods Ltd, over naming rights. Despite sharing no ties with the icy Nordic land, the supermarket, established in 2002, has fiercely held onto the moniker.

After a series of courtroom victories for the country, one can’t help but wonder if stubborn pride is the only thing keeping the grocer from a much-needed rebrand..
