Women Come in All Sizes, Clothes Don’t
It’s not your fault that women’s garment sizes are wacky. There’s a reason why women have various sizes in different brands and why finding the right fit, in general, is so difficult. The sizing of brands has evolved to match who they believe their core customer should be.
That’s why there is so much variation in our system. When compared to a brand that targets customers aged 12 and up, the size medium will appear to be quite distinct, especially if you have a business that caters to adults over 60.