At this point, advertising has become a part of our everyday lives. They’re plastered on billboards when we go for a drive. They appear before we’ve even finished watching films. When reading an online article, they may be all over the page! Yes, they can be pretty tiresome at times, but admit it: many of them are entertaining in their own way.
To achieve “brand awareness,” some companies have done everything from staging clever stunts to producing downright ridiculous ads. Their goal? To stand out from the competition in any way possible. And we have to admit, even though some of their methods may be questioned, they’re always creative and sometimes witty—which we can definitely appreciate. Here are 35 of the most incredible ads ever created.
McDonald’s Pedestrian crossing
The first three days in July are the busiest day of the year for Zurich’s biggest festival, Züri Fäscht. The city becomes a vehicle-free recreational area every three years where people can have fun, drink, and eat. Of course, there is a lot of competition between food vendors as a result of this.
McDonald’s opted to use a marketing strategy that is both unusual and effective in order to stand out. The company painted enormous fries as crosswalks leading to their restaurants, and we have to agree: whoever came up with this marketing campaign concept deserves a raise!