Apple’s Ultra-Thin Mac
Magazines were one of the most prominent media through which businesses and brands could make themselves known long before there were video commercials or billboard advertising. Although the methods of advertising have changed considerably, we still see something worthwhile stopping us from turning pages now and then.
The very creative Apple commercial was created to demonstrate how thin their product was — thin enough to be compared to a piece of paper! Although the 2007 MacBook pro from Apple was considerably thinner than its competitors at the time, they should have included a word of caution. The sleek technology in this ad appears delicate.