FedEx
Have you ever placed an online order and been beyond frustrated when it arrived later than the delivery date? Well, imagine how disappointing it would be to receive your purchase and find out that it’s not what you ordered. Although that scenario is worse, the point of this post is to focus on the Brilliant Adequate advertisement feud.
In this ad, FedEx gloats to the rest of the world that they are first while also putting down one of their biggest competitors, DHL. This is a real fight between these two brands’ ads; it’s evident that FedEx has the advantage.