Let’s be realistic; not everyone is a marketing rock star. It takes a large amount of marketing skills to come up with something that effectively represents the company and reaches its target audience. Bic does make hammers, but I’m sorry they chose this particular time to do so.
A Bic Razor cutting through some thick grass isn’t something you see every day, and that is part of what makes it unique. It provides a creative way to show how great their shaving sticks are in an unexpected way.