San Diego Zoo
You don’t always need to spend a lot of money to get people to know who you are. You can just as easily manipulate your environment to suit your message. The BIC razor and this ad are perfect examples of that.
A simple banner with the giraffe’s portrait and some graphics made the San Diego Zoo turn a lamp post into the neck of an exotic animal, immerse yourself in their world, making it irresistible to refuse. Who could possibly say “no” to such an adorable creature?