Volvo’s Epic Split with Jean Claude Van Damme
To highlight Volvo’s dynamic steering’s outstanding stability and precision, Jean-Claude performed an incredible stunt. And may we just say, the narration, the soundtrack, the split, the angles, the perfect alignment of the trucks in reverse, and everything else came together to create a one-of-a-kind work of art — this commercial.
People still search for it today to behold its glory, even after many years, which demonstrates how effective an ad is. The technique and expertise this took leave us speechless; the fact that he did it in one take… There are no words.