Makes Perfect Sense When You Think About It
La Roche-Posay is one of the most significant cosmetic companies in the world– they often dictate new trends in the beauty industry. Recently, they used a male figure holding a baby in their advertising for one of their dermatology products. The company didn’t receive much backlash or support for this campaign image, suggesting it was seen as unremarkable.
In contrast to other ads where we see a mother figure holding the child, this one is unique because it doesn’t follow that trend. And we adore it!