Caught on camera
The people wanted to help the bear get medical attention, so they decided to film it. They thought that if they caught its condition on camera and showed it to authorities, something could be done about the bear’s injuries.
They could have kept the matter to themselves, but instead, they decided to post the video of the animal’s plight on the internet for all the world to see. And soon enough, millions of people fell in love with Pedals and wanted to help it get better.