When you design something new, just thinking of the design is the tip of the iceberg. After you have thought of the idea, there is a whole process that comes with it that takes months, sometimes years to perfect. First, you have to come up with your product, then you have to decide how you will execute the product, all while keeping the brand’s image relevant. So making sure that your product doesn’t have any flaws is crucial to its success, but can sometimes go overlooked in the creative process. Something as small as a misspelled word on a billboard, or a poorly thought out design can mean all the difference in how successful your product will be. Especially in today’s world of social media perfection, seeing things out of place can feel odd to our senses. If you take any interest in design or creating products, maybe you should be taking notes of exactly what not to do.
Read Between the Signs
We are told our whole lives to look out for signs. Whether it be road signs, signs at school, or metaphorical signs that can be a little harder to comprehend. But one very important thing when it comes to signs is their execution. There is no point in having a sign that is meant to help the public, that in reality, doesn’t help anyone because it is so unclear.
At first glance, this sign makes absolutely no sense and makes you think you should do the opposite of what it intended to say. But when you look a little closer, you can understand that it is the placement of whatever that thing is in the middle of the signs that kind of messes everything up. At least they color-coded the words?