Brooke Shields
Following the iconic Brooke Shields Calvin Klein commercial, some retailers installed couches to help women into their jeans. In the campaign, Shields was pictured wearing an open shirt with a tight pair of trousers that appeared to be painted on. The commercial became a stamp of 80s culture and a world-class in Marketing.
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Since she became so well-known for the campaign, some retailers allegedly even supplied sofas for customers to lie down on. However, the commercial didn’t receive only good feedback. As it was considered sexually suggestive, some countries decided to ban the ad from airing on TV.