Wrong End, Buddy
Everyone who reads this has opened a bag of snacks or a box of cereal upside down without realizing it. We’re all humans, after all! It will undoubtedly happen to you at some point in your life if it hasn’t already.
In terms of chips or other non-perishable snacks, it doesn’t really matter… If it’s anything like coffee beans that won’t be consumed the same day, this can be quite a problem. Fortunately, this manufacturer came up with a clever technique to remind you to turn it over and open it the correct way in a somewhat chastising manner.