You can sleep on the beds
For the hardcore IKEA shoppers, you might have encountered one or two people asleep on the display beds. You were probably shocked at first to see people doing so, but it’s actually a lot more common than you think. Plus, the employees won’t do a thing to wake you up if you do rest your head on one of the display beds.
The logic is simple. If others see you sleeping on an IKEA bed, then there must be something special about it that helps people fall asleep in a loud and crowded store. Basically, you’re doing all the promotion for them!