Advertisements are unavoidable these days. The average person sees hundreds, if not thousands, of ads a day. Most of us simply scroll past or space out when bombarded with this constant barrage of ads. How do companies and brands stand out among the noise? Creating a brilliant, eye-catching ad is easier said than done. Creating an ad that makes people stop and pay attention takes a lot of hard work and clever thinking. Join us as we explore some of the most ingenious ads that got people’s attention for all the right reasons.
#1: The Dangers of Extinction
At first glance, you may think this ad is for Twitter (aka “X” per Mr. Musk). However, this advertisement was created by the World Wildlife Fund, also known as WWF. The German advertisement features different versions of the Twitter bird over the years, ending in the now-infamous, completely different “X” rebrand.
The bottom of the ad reads, “Protect wildlife, before it’s too late.” This ad is genius because WWF took the Twitter/X controversy and used it to its advantage. Everyone knows about the death of the Twitter bird, so people will inevitably look at this ad. The ad then connects pop culture with real life, making people aware of a very serious conservation issue. Overall, this ad is simple yet eye-catching.