#4: Travel Faster
This ad from the National Library of Singapore is beautiful and effective. The library promoted literacy with this campaign. This particular ad reads, “Travel faster with a good book.” The majority of the ad is an artistic picture of gold bands of light. What exactly these are is up for debate, but it brings “lightspeed ahead” to mind!
This ad is genius because it promotes literacy without featuring any physical books. If someone who doesn’t like books comes across an ad with books, they will most likely ignore it. However, some of those same people might be drawn to this space-age-themed image. Before they now it, they’re getting sucked into a marketing tactic for the library. Next thing they know, they’ll be signing up for a library card!