#7: “Ingle Ells”
What the heck is “Ingle Ells,” and why is it in an advertisement? If this ad stopped you in its tracks, it did its job. This magazine ad is for J&B Scotch Whiskey. This ad debuted in 1990 but still stands strong after all these years. It features “Jingle Bells” without the “J” and “B.” At the bottom of the ad, it reads, “The holidays aren’t the same without J&B.”
Good one, J&B! There’s no lie in this advertisement. The holidays truly aren’t the same without “Jingle Bells.” The holidays also aren’t the same without a little drink here and there, right? This simple yet effective ad surely caught more than a few eyes when it debuted in 1990. This ad played into people’s confusion, drew them in, and then delivered the ad, signed and sealed.