The Rest is History
One can only imagine how revolutionary a doll like this must have been in America in 1959. After the Barbie doll was released at the American International Toy Fair, Mattel had roughly sold around 350,000 Barbie dolls in their first year of production. Considering the time in history, those kinds of statistics are pretty outstanding for 1959…
Since Barbie’s creation, Mattel has sold more than a billion Barbie dolls all around the world, generating more than $1 billion in revenue in 2021 alone. But just because Barbie has been doing so well in recent years, it hasn’t always been that way. There are only so many ways you can keep a doll so relevant after 60 years.