The American Dream
The creation of Barbie and Ken was almost an idea… The idea that two people, being so objectively beautiful could create this wholesome, fantastic, and respectful imaginary life together. The success of the Barbie doll has a lot to do with how successfully they marketed both Barbie and Ken to be the answer to the American Dream.
When you’re a child, you don’t tend to understand the bigger picture until later on… And it is no coincidence that children of the Baby Boom generation were the first customers of this iconic doll. It is well known that the baby boom generation took very well to the idea of the whole “American Dream” thing… And we wonder if it has anything to do with the Barbie doll.