Sharper than you think
We’ve seen it in Orion Telescope, Axe, and Hijet MPV commercials before, and it’s back again. The use of exaggeration in advertising is nothing new to us. Despite the inaccuracies of their characterizations, when firms emphasize how great their product is in a visually entertaining way, they do drive a point home.
The knife was mercilessly sharpened and rehoned, but the WMF is demonstrating us how great their Grand Gourmet knife is by claiming that it will cut right through our chopping boards. This is excellent advertising — simple and effective. We just hope our fingers aren’t in the way! It would be a tragedy.