McDonald’s… for the umpteenth time
We’re not trying to create a “clash of the ads” tournament because McDonald’s has already won. They constantly produce unique ads, from the sundial billboard to the pedestrian crossing and now this one. They continue to impress us and win our hearts.
The temperature is incorporated into the ad on this billboard. It serves as a simple yet effective reminder to everyone who sees it on a hot summer day that they might be drinking a cold Coca-Cola instead of sweating in the sun. If that isn’t enough to persuade people to go to their nearest McDonald’s, we’re not sure what is.