Allstate Insurance
Allstate’s ad, which was released in July 2016, did well by keeping with the tried and true strategy of utilizing surprise to pique people’s interests. Their advertisement showed a vehicle hanging on for dear life at the brink of a parking garage floor.
Taking a look at this, you might be concerned, maybe even terrified for the driver in the automobile or the bad guy who owns it. But if you look closely, you’ll notice Allstate’s tiny blue billboard at the bottom, which asks if you have insurance. Do you?