#2: You Are What You Sell
If you looked at this building and thought this was a furniture store, you’re absolutely right. This is a furniture store and its front is designed like a huge chest of drawers.

This kind of reminds us of the Farbman dresser in that Seinfeld episode where Kramer hosts three tourists in an improvised Bed and Breakfast. It’s a nice dresser and it’s definitely eye-catching. There are a lot of furniture stores out there, so this is a good way to distinguish yourself from the competition.