The Air Jordan Brand
If you didn’t know, Michael was never a huge Nike guy. When he first entered the league, he was loyal to Adidas, even though other shoe companies were just itching to sign Michael onto their roster of pro-athlete spokespeople. However, his relationship with Adidas didn’t last very long, even though MJ wanted it to.
Nike offered a deal to MJ that he couldn’t refuse. He asked Adidas to match the offer since he’d go with them any day of the week, but Adidas thought he was “too short.” Fast-forward a few years and the Air Jordan brand was made. Needless to say, Adidas was really kicking themselves in the butt for missing out on this historic opportunity.